Business Weekender 47 posts

The most watched video on YouTube is "Baby Shark Dance" published by Pinkfong Baby Shark - Kids' Songs & Stories. It has garnered over 13.48 billion views since its publication in 2016. This viral sensation emerged from the creative hub…
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Google has banned 17 apps from its Play Store for targeting Indian users with predatory loans and data harvesting. These apps, dubbed "SpyLoan" apps by researchers, were designed to exploit the trust that users place in legitimate loan…
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The Sensex surged to an all-time high on December 8, propelled by the Nifty crossing the 21,000 mark following the Reserve Bank of India's (RBI) policy decision. The Sensex's record-breaking performance was driven by the RBI's decision…
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Personalities and organizations often find themselves at crossroads when deciding how to manage their public relations (PR) strategies. One significant debate revolves around the choice between online organic PR and paid news. While both…
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Maithili Bhosekar, the newly-crowned Ms International World Petite 2022, is a multifaceted talent to watch out for. Maithili's win at the prestigious beauty pageant held in The Bahamas has brought her into the limelight, and many believe…
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Mahindra Group, the global giant of Indian origin, has completed 70 years of growth and success. Their rich heritage and experience have given them a unique insight into progress that challenges conventional thinking. In a world where…
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Hybrid PR is a public relations strategy that combines traditional PR tactics with modern digital marketing techniques. It involves utilizing both traditional methods, such as media relations and press releases, as well as digital methods,…
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A few weeks ago India's foremost hair, makeup and prosthetic studio Da Makeup Lab (DML) embarked on a new mission -- to curate unique looks for Ranveer Singh for the FreshToHome #NoShortcuts ad campaign having funky ads. …
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India's most loved show, Taarak Mehta Ka Ooltah Chashmah, just entered its 15th year on-air today. Asit Kumarr Modi, the creative visionary behind Neela Film Productions Private Limited, along with the cast and crew commenced their 'Haso…
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Mamaearth, the fastest growing FMCG brands in India, introduces celebrated actor and youth icon, Samantha Ruth Prabhu as the new face of the brand. She will be endorsing skincare products while advocating choosing the goodness of natural…
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