Metro In Dino sees stable box office run as cost-effective urban drama
Anurag Basu’s ensemble romantic drama 'Metro In Dino', starring Aditya Roy Kapur, Sara Ali Khan, Anupam Kher, and others, has delivered a measured and stable performance at the box office, steering clear of being termed a flop.
'Metro In…
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Aamir Khan makes Vada Pav in Mumbai: Publicity stunt or genuine gesture?
Aamir Khan, gearing up for the release of his film Sitaare Zameen Par (set to release June 20, 2025), was recently seen making vada pav—a popular Mumbai street snack—at a stall outside Dadar station, one of the city’s busiest locations.…
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“Overtime isn’t passion”: Bollywood’s only PR guru Dale Bhagwagar on fair work…
In a thought-provoking panel discussion on ET Now Swadesh, Bollywood PR expert Dale Bhagwagar gave a smart spin to the issue of actors facing overtime hours in shooting, after joining a growing chorus of industry voices, including those of…
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Ten innovative Bollywood publicity campaigns
Sanju (2018)
Overview: This biopic about Sanjay Dutt leveraged a teaser released during IPL to create buzz.
Key Strategies: Engaging social media filters and emotional storytelling.
Impact: Garnered 30 million views in two days, entering…
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Bollywood’s best crisis management expert analyses the Blake Lively-Justin Baldoni PR fiasco
The Blake Lively vs. Justin Baldoni controversy has reignited discussions about the impact of smear campaigns on celebrity reputations. While the public spectacle of their legal and social media battle continues to dominate headlines, the…
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Relaunch of the iconic Screen marks a new chapter in entertainment journalism
Bollywood star Shraddha Kapoor is making headlines as she prepares to unveil the inaugural digital cover of Screen, a prominent film publication. The unveiling is a significant moment for both the publication and the actress, who is known…
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Stree 2 mints Rs 17 crore on 3rd Saturday
On its 17th day at the box office, Stree 2 has shown remarkable resilience, earning approximately ₹16 crore on Saturday, August 31, 2024. This brings the film's total net collection in India to an impressive ₹457.55 crore, positioning it as…
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Akshay Kumar’s Khel Khel Mein faces accusations of being a copy
The trailer for the upcoming Bollywood film 'Khel Khel Mein' has sparked a debate among netizens, with many drawing comparisons to the 2016 Italian film 'Perfetti Sconosciuti' (Perfect Strangers). The film, directed by Raj Mehta and…
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Reports of Vashu Bhagnani’s financial troubles worry Bollywood
Veteran Bollywood producer Vashu Bhagnani's production house Pooja Entertainment is facing a severe financial crisis, forcing the company to take drastic measures to stay afloat.
According to reports, Bhagnani has sold Pooja…
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CBFC blocks release of Dev Patel’s ‘Monkey Man’ in India
Dev Patel's directorial debut, the revenge drama 'Monkey Man', has been blocked from release in India by the Central Board of Film Certification (CBFC). Despite the film's global release in April, the CBFC has avoided scheduling a screening…
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