Ten innovative Bollywood publicity campaigns

Sanju (2018)

Overview: This biopic about Sanjay Dutt leveraged a teaser released during IPL to create buzz.
Key Strategies: Engaging social media filters and emotional storytelling.
Impact: Garnered 30 million views in two days, entering the ₹100 crore club within three days.

Pad Man (2018)

Overview: Focused on menstrual hygiene, this film’s campaign included a charity auction.
Key Strategies: Social media engagement and celebrity endorsements.
Impact: Raised significant funds for women’s empowerment, enhancing its social relevance.

Baahubali (2015)

Overview: A massive franchise that utilized early and consistent marketing.
Key Strategies: Regular updates on production and character reveals.
Impact: Created immense anticipation, leading to record box office collections.

Chennai Express (2013)

Overview: Shah Rukh Khan’s film integrated product placement with Nokia Lumia.
Key Strategies: Seamless narrative integration of technology.
Impact: Boosted brand visibility and sales through clever marketing.

Fan (2016)

Overview: Despite mixed reviews, the marketing was exceptional.
Key Strategies: Interactive promotions and fan engagement events.
Impact: Created significant online buzz, showcasing SRK’s marketing prowess.

Jawan (2023)

Overview: This film featured innovative collaborations with brands like Zomato and Bisleri.
Key Strategies: Limited-edition products and viral social media campaigns.
Impact: Enhanced audience engagement and box office success through strategic partnerships.

Rocky Aur Rani Kii Prem Kahaani (2023)

Overview: Focused on its soundtrack to drive audience interest.
Key Strategies: Collaborations with music labels for viral tracks.
Impact: Songs trended on social media, boosting movie visibility.

Prem Ratan Dhan Payo (2015)

Overview: Featured a unique dance challenge involving celebrities.
Key Strategies: Social media challenges to engage audiences.
Impact: Increased audience participation, leading to higher box office returns.

Sui Dhaaga (2018)

Overview: Varun Dhawan’s character inspired a social media name change for promotion.
Key Strategies: Personal branding and relatable storytelling.
Impact: Generated significant online conversation, enhancing movie visibility.

Gadar 2 (2023)

Overview: Leveraged nostalgia from the original Gadar film for its campaign.
Key Strategies: Emotional storytelling and targeted marketing towards fans of the original film.
Impact: Achieved impressive box office numbers by tapping into audience nostalgia.

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