Sanju (2018)
Overview: This biopic about Sanjay Dutt leveraged a teaser released during IPL to create buzz.
Key Strategies: Engaging social media filters and emotional storytelling.
Impact: Garnered 30 million views in two days, entering the ₹100 crore club within three days.
Pad Man (2018)
Overview: Focused on menstrual hygiene, this film’s campaign included a charity auction.
Key Strategies: Social media engagement and celebrity endorsements.
Impact: Raised significant funds for women’s empowerment, enhancing its social relevance.
Baahubali (2015)
Overview: A massive franchise that utilized early and consistent marketing.
Key Strategies: Regular updates on production and character reveals.
Impact: Created immense anticipation, leading to record box office collections.
Chennai Express (2013)
Overview: Shah Rukh Khan’s film integrated product placement with Nokia Lumia.
Key Strategies: Seamless narrative integration of technology.
Impact: Boosted brand visibility and sales through clever marketing.
Fan (2016)
Overview: Despite mixed reviews, the marketing was exceptional.
Key Strategies: Interactive promotions and fan engagement events.
Impact: Created significant online buzz, showcasing SRK’s marketing prowess.
Jawan (2023)
Overview: This film featured innovative collaborations with brands like Zomato and Bisleri.
Key Strategies: Limited-edition products and viral social media campaigns.
Impact: Enhanced audience engagement and box office success through strategic partnerships.
Rocky Aur Rani Kii Prem Kahaani (2023)
Overview: Focused on its soundtrack to drive audience interest.
Key Strategies: Collaborations with music labels for viral tracks.
Impact: Songs trended on social media, boosting movie visibility.
Prem Ratan Dhan Payo (2015)
Overview: Featured a unique dance challenge involving celebrities.
Key Strategies: Social media challenges to engage audiences.
Impact: Increased audience participation, leading to higher box office returns.
Sui Dhaaga (2018)
Overview: Varun Dhawan’s character inspired a social media name change for promotion.
Key Strategies: Personal branding and relatable storytelling.
Impact: Generated significant online conversation, enhancing movie visibility.
Gadar 2 (2023)
Overview: Leveraged nostalgia from the original Gadar film for its campaign.
Key Strategies: Emotional storytelling and targeted marketing towards fans of the original film.
Impact: Achieved impressive box office numbers by tapping into audience nostalgia.
